The best way to stay atop search engine results is by generating new and useful content for readers. Just as premier chefs continually change their menus to keep customers engaged, so must websites offer a variety of information. Google, the world's preeminent search engine, employs sophisticated algorithms to detect key words within appropriate context. Yet, simply inserting key words into copy is insufficient for search engine optimization (SEO), as Google also evaluates the quality and quantity of text. In fact, an overabundance of keywords can lower a site's ranking, or even eliminate it from the search results entirely. Therefore, it is imperative to include high-quality copy, and edit it according to Google's webmaster guidelines. The more copy that is included on a website, the more keywords can be added without diminishing its rank. Blog posts, such as this one, are an excellent way to keep a website relevant, for they are a natural extension of what is found on site pages and offer a great opportunity to continuously create new and useful content. In many respects, SEO is analogous to cooking, and key words are like spice: use too little and a dish will be bland, use too much and the senses will become inflamed. A well-constructed website, like a skillfully prepared meal, offers color, variety, and sparks interest without overwhelming the palate.